NEW BALANCE 990V3 PATTA KEEP YOUR FAMILY CLOSE

The **New Balance 990v3 "Patta Keep Your Family Close"** is a notable collaboration between New Balance and the Amsterdam-based streetwear brand Patta. This sneaker is part of the "Keep Your Family Close" collection, which emphasizes themes of community and togetherness.

### Design Features:
- **Colorway**: The sneaker showcases a unique blend of earthy tones, primarily featuring shades of grey, brown, and hints of green. This palette not only gives the shoe a sophisticated look but also aligns with the natural aesthetic that Patta often embraces.
- **Materials**: The upper is crafted from a mix of premium suede and breathable mesh, ensuring both comfort and durability. The use of high-quality materials reflects New Balance's commitment to craftsmanship, particularly in its Made in USA line.
- **Branding**: Patta’s branding is subtly incorporated, with logos on the tongue and insole. The classic New Balance "N" logo on the sides often appears in reflective material, adding a distinctive touch to the overall design.
- **Reflective Details**: The shoe may include reflective accents, which not only enhance visibility but also contribute to the modern streetwear vibe.

### Comfort and Performance:
- **Midsole**: Like other models in the 990 series, the 990v3 features New Balance’s ENCAP midsole technology, which combines a soft EVA foam core with a durable polyurethane rim for support and cushioning.
- **Outsole**: The rubber outsole is designed for traction and durability, making it suitable for various activities, from casual wear to light athletic use.

### Cultural Significance:
This collaboration reflects both brands' emphasis on community and culture, resonating deeply within sneaker and streetwear circles. The "Keep Your Family Close" theme not only highlights familial bonds but also reinforces the importance of community ties, making the sneaker more than just a fashion statement.